Concept work
Nordlicht Coffee Roasters
Relaunch for a specialty roastery — a shop that tells its story like a roasting log.
- Client
- Nordlicht Coffee Roasters
- Type
- E-commerce
- Role
- Art direction, UI design, Development
- Year
- 2026
This is concept work: the brand and brief are fictional and show the approach and design as an example.
Starting point
A small roastery with a big story behind every bean — but a shop that looked like every other one. Origin, roast profile and brewing tips were hidden away in PDFs.
Approach
Every coffee gets its own scroll story: origin, roast curve and flavour profile build up as you scroll. The cart is always a thumb away, as a floating bar on phones.
- Roast curves as animated SVG graphics instead of tables
- Filter by taste (“fruity”, “chocolatey”) instead of jargon
- Three-step checkout, no account needed
Outcome
A concept that turns product knowledge into atmosphere — fast enough for customers on the go.
