Concept work
Vela Mobility
Launch page for an e-bike start-up — the product assembles itself as you scroll.
- Client
- Vela Mobility
- Type
- Launch page
- Role
- Art direction, Motion, 3D, Development
- Year
- 2026
This is concept work: the brand and brief are fictional and show the approach and design as an example.
Starting point
A new e-bike, a launch date and a single page to convince people — on a phone just as much as on a big display.
Approach
The bike assembles itself part by part as you scroll: frame, battery, drive. Each component gets one short sentence instead of a spec sheet. Pre-ordering is always within reach.
- Real-time 3D with a still-image fallback for weaker devices
- Colour picker that recolours the model live
- Pre-order in a single form
Outcome
A concept that turns a technical product into a story you understand in a minute.
